Credit Card Segmentation with Stone ATMs
Unlock New Revenue Streams with Credit Card Segmentation (CCS) from Stone ATMs
Credit card cash advances have long provided cardholders with the flexibility to withdraw cash at ATMs, but they also come with associated fees & charges. Now, with Credit Card Segmentation (CCS), ATM operators can turn these transactions into a lucrative revenue stream while enhancing customer satisfaction.
Benefits of CCS for ATM Operators
- Increased Revenue: Implementing CCS allows ATM operators to generate additional income for each credit card cash withdrawal transaction, supplementing standard surcharge revenue and boosting overall profitability.
- Enhanced Customer Satisfaction: Offering credit card cash advances at ATMs caters to diverse customer needs, fostering positive experiences and customer loyalty. Convenience and flexibility translate to satisfied customers.
- Expanded Customer Reach: CCS-enabled ATMs attract a wider customer base, including those seeking credit card cash advances. This not only increases foot traffic to your ATM but also stimulates retail sales, creating additional business opportunities.
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How CCS Works
- Recognition of Credit Cards: ATMs with CCS enabled recognize credit cards used by customers, facilitating seamless transactions.
- Prompt for Cash Withdrawal: Customers are prompted to proceed with the withdrawal transaction using their credit card and associated PIN.
- Transparent Fees: The ATM displays the standard surcharge along with an additional CCS fee, ensuring transparency in fee structures.
- Dispensing Cash with Receipt: Upon completion of the transaction, the ATM dispenses cash and provides a detailed receipt, including the total fee charged.
Every customer is unique. That’s why we customize every one of our plans to fit your needs exactly. Whether it’s a small strategy or a comprehensive effort, we’ll sit down with you, listen to your requests, and prepare a customized plan.
Implementing CCS
with Stone ATMs
Consultation and Integration
Stone ATMs offers consultation services to tailor CCS integration to your specific business needs. Our expert team will guide you through the integration process, ensuring seamless implementation and optimization of CCS features.
Training and Support
Stone ATMs provides comprehensive training and ongoing support to ATM operators to maximize the benefits of CCS. Our dedicated support team is available to address any questions or concerns, ensuring smooth operations and customer satisfaction.
Analytics and Optimization
With Stone ATMs' advanced analytics tools, ATM operators can track and analyze CCS transactions to optimize revenue generation and enhance customer engagement. Real-time insights empower operators to make informed decisions and drive business growth.
How CCS Works
An example of a practical use case of Credit Card Segmentation (CCS).
Let's break down how Tim's credit card usage habits align with different segmentation criteria:
Shopping Preference
Weekend Wanderer
Tim enjoys shopping excursions specifically during the weekend, demonstrating a particular inclination towards utilizing his credit card during these times. This category might represent customers more active during weekends, thus allowing for targeted promotions or discounts.
Lifestyle
Digital Enthusiast
Tim predominantly employs his credit card for transactions at high-tech retailers and online marketplaces, showcasing a fondness for purchases related to technology. This lifestyle group could be addressed with promotions pertaining to gadgets, digital subscriptions, or online services.
Card Use
Major Spender
Tim's average spending basket stands at $1,000, signifying his tendency to indulge in substantial purchases with his credit card. This category could be directed towards customers making significant transactions, offering incentives like reward points or cashback on big-ticket purchases.
Cash
Connoisseur
Tim frequently makes small cash withdrawals, hinting at a regular need for liquid funds. This segment could benefit from promotions or rewards encouraging cashless transactions or alternative banking solutions to minimize the necessity for cash withdrawals.
Installments Preference
Silent
Although Tim previously favored installment payments, his interest has waned over the past three months. This group may represent customers transitioning away from installment plans, allowing businesses to adapt marketing strategies or introduce alternative payment methods.
Revolving Behavior: High-Flying Revolver
Tim maintains a revolving credit balance every two months, typically with substantial amounts, indicative of a revolving credit behavior. This segment could be targeted with offers such as balance transfers, competitive interest rates, or credit management tools to aid customers in better balancing their credit accounts.
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Clients
196,200
Locations
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Staff
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Years
22
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